Status of Data Protection and Privacy in the Metaverse

Cyberspace has continuously evolved since the beginning of the Internet, and the metaverse is set to become the largest technological revolution of this century. The virtual world will change human social interaction, and economic development, and usher in an era of digitalization. It creates an even more embodied and immersive internet. The virtual world, being a blend of both physical and digital, provides an immersive experience that allows individuals to experience different kinds of reality. However, data protection and privacy have been major concerns for the metaverse developers and users. Privacy The digital universe is set to collect and store personal data, relying on this personal information to digitize personal experiences in the Metaverse. Such experiences include day-to-day activities that range from entertainment to shopping activities. Providers of the virtual experience will have access to the users’ personal data, including physical locations, financial records, and biometric data. Considering Facebook joining the digital space, now referred to as Meta, relies on personal information to avail of various services. Meta collects personal data for advertisement targeting, individual identification, and health monitoring, among other features, to optimize the digital experience. The tech giant is facing a $5 billion fine serving as a penalty due to data protection issues. However, the Metaverse will combine and ...