MasterCard To Incubate NFT-Focused Startup bitsCrunch Via Its “Start Path” Startup Engagement Program

bitsCrunch, the India and Germany-based blockchain analytics company that leverages artificial intelligence (AI) and machine learning (ML) to secure and safeguard the NFT ecosystem, unveiled that it has been selected to join global payment services provider MasterCard’s startup engagement program called the MasterCard Start Path. Designed to help later-stage startups scale, the Start Path program offers an extended product suite that helps startups reach a global consumer base. With MasterCard quickly expanding into the crypto ecosystem, the Start Path program focuses beyond payment solutions, spanning into diverse areas such as fintech, blockchain, eCommerce, AI, fraud prevention, financial inclusion, and much more. Under the Start Path program, all selected projects gain complete access to MasterCard’s ready-to-integrate APIs, fintech tools, and solutions alongside the opportunity to put their ideas in front of MasterCard’s global network of consumers, merchant stores, and partners. According to Vijay Pravin Maharajan, bitsCrunch CEO, “With tech-savvy tools, an incredible team, and industry expertise, bitsCrunch ensures consistent quality and safety across the digital assets startups. Collaborating with MasterCard Start Path helps us deliver the best-in-class solutions to emerging crypto industry customers and transforming business landscapes. Also, we are glad that bitsCrunch will be incorporated into the MasterCard Start P...