Paypal Honey acquisition aims to increase the retail exposure of Paypal. In a deal valued at four billion dollars ($4B), the purchase of the deal finder firm Honey will help Paypal increase its foothold against rivals like Square. The latest acquisition comes at a time when the firm is facing stiff competition from other fintech firms. Paypal will now look at securing more share of the digital retail market by adding feature-rich payment processing along with online deals. Both Venmo and Paypal will benefit from this acquisition. The expansion plans will integrate online payment with retail systems. Paypal Honey acquisition