Why Big Tech’s Regime Won’t Support the Metaverse Creator Economy

The introduction of the Metaverse gives the creator economy a new way to grow. This is especially since decentralized platforms and crypto integrations offer creators another way to earn money. However, in reality, the fact that big, centralized Web2 companies such as Meta dominate the Metaverse does not preclude the presence of independent creators. The average creative person doesn’t have it all. Streaming services have made it more difficult for musicians to make a living. In addition, unrelenting creative fatigue has harmed the variety and quality of creator-focused content across multiple markets. Today’s creators often chase after ever-changing rules about making money on various platforms. As if that is not enough, it’s also difficult to find a sponsor. People have concerns about the power of these major players in the Metaverse and Web3 space. However, it is not because they dislike corporations. Instead, it is related to the liberties and flexibility of this new creator economy. Unfortunately, despite the boom of the creator economy in the Metaverse, Big Tech is not supporting it. For example, there is a recent announcement that the sales of virtual assets in Horizon Worlds will reduce by nearly half. As a result, it’s no surprise that independent artists and content creators leave the Metaverse for good. Why is Big Tech Not Supporting the Explosion of the Creator Economy? Pricing and Fees With platforms such as Meta’...