Chinese multinational conglomerate Alibaba Group may have dismissed any partnership rumors with Bitcoin rewards shopping app Lolli; however, according to the latter, the partnership was well underway before being called off without any reasoning from the e-commerce giant. On 12th November 2019, Alibaba pumped up consumers’ interests by indicating a partnership with shopping app startup Lolli, and offering Bitcoin rewards to its US customers on Singles Day. Unfortunately, the excitement was short-lived. Shortly after the news break, Alibaba publicly denied the partnership touted by Lolli CEO Alex Adelman. Lolli is not authorized to bring in any sales traffic to Alibaba