First year crypto goes all-in on Super Bowl advertising

Crypto companies are set to take a big part in Super Bowl LVI, with the ability to advertise on the largest stage in the world. In recent times, watching commercials has turned into somewhat of a similar tradition as the game itself, with many firms shelling out up to $7M for a 30-second slot. Some are even calling it the "Crypto Bowl," a play on the "Dot-Com Bowl" in 2000, when early, speculative internet companies sought to gain mainstream acceptance (remember the Pets.com liquidation?). Legal sports betting on the Super Bowl may top $1B - which stocks might win? Snapshot: New crypto brands like Coinbase (NASDAQ:COIN) and Crypto.com are not the only ones getting in on the action. Old timers, like Budweiser (NYSE:BUD), are also throwing their hat in the ring, running an online NFT contest during the big game. Others will make a point of exploring blockchain technologies, while