Fidelity starts bitcoin 401(k) offering; MicroStrategy to offer new account

Fidelity Investments, the U.S.'s largest provider of 401(k) plans, will allow individuals to put a portion of their retirement savings into bitcoin (BTC-USD) if their employer makes the option available to them, the company said in a statement. The investment giant will offer a Digital Assets Account, enabling interested employers to offer their employees access to bitcoin (BTC-USD) through an investment option in core 401(k) retirement plans on Fidelity's platforms. MicroStrategy (NASDAQ:MSTR) will be the first employer to offer DAA in its retirement plan. The company's CEO, Michael Saylor, a vocal proponent of bitcoin (BTC-USD), started holding the world's largest cryptocurrency on the software company's balance sheet in 2020 on the belief that bitcoin has more long-term appreciation potential than holding cash. Fidelity started exploring blockchain technology in 2014 with bitcoin (BTC-USD) mining and in 2018 launched its first commercial offering, Fidelity Digital Assets for institutional investors. In 2020, it