Lionel Messi becomes Global Ambassador of Fan Tokens platform Socios.com

Lionel Messi has signed an agreement worth more than $20 million to promote Socios.com, a cryptocurrency company focused on digital fan tokens. Lionel Messi Hops on the Crypto Bandwagon Lionel Messi has signed a contract to become a global brand ambassador for Socios.com, a cryptocurrency company focused on digital fan tokens. The three-year deal is worth more than $20 million and includes a promotional campaign leading up to the men’s 2022 FIFA World Cup in November where the global soccer star will represent Argentina. “Fans deserve to be recognised for their support. They deserve opportunities to influence the teams they love…Socios.com exists to enhance the fan experience, to enable fans to ‘be more’. I’m proud to join Socios.com’s mission to create a more connected and rewarding future for fans around the world,” Messi said in a statement. “We are delighted to announce Lionel Messi as our new Global Brand Ambassador and look forward to building a more inclusive, exciting and rewarding future for fans across the world together,” Alexandre Dreyfus, CEO of Socios.com, said. Together we can do more. Together we can be more. Introducing https://t.co/2FROhSNgw8’s first global ambassador, Lionel Messi.#BeMoreThanAFan pic.twitter.com/DxiHckf2Wq — Socios.com (@socios) March 29, 2022 Sports World Betting Big on Crypto Messi becomes the latest sports personality to enter the crypto world, following Tampa Bay Buccaneers quarterback T...