Whisky Brand Johnnie Walker Enters Web3 via Gary Vee’s NFT Project

Iconic whiskey brand Johnnie Walker’s parent company, DIAGEO has entered into a partnership with the VeeFriends NFT Collection. The partnership includes exclusive gifts for select VeeFriends holders sponsored by the liquor giant including hosting an installation at VeeCon. Johnnie Walker Partners with VeeFriends NFT Collection According to an official announcement, renowned Scotch Whiskey brand Johnnie Walker has partnered with Gary Vee’s NFT Collection VeeFriends. It’s official: Johnnie Walker Blue 🤝 has partnered with @veefriends and @garyvee pic.twitter.com/woyFzHK7lH — Johnnie Walker (@JohnnieWalkerUS) May 3, 2022 Under the partnership, all holders of the exclusive VeeFriends “Gift Goat” NFT will be receiving a luxury gifting experience sponsored by Johnnie Walker such as receiving a Johnnie Walker Blue whisky kit including a custom-designed, a limited edition Blue Label bottle, and drinking accessories. The partnership also includes a special activation at VeeCon, the world’s first NFT-ticketed conference. There are only 555 Gift Goat tokens in circulation, and they grant holders 18 luxury gifting experiences curated by Gary Vaynerchuk over three years. Exclusive NFT Conference on Web3 and Culture The Johnnie Walker collaboration will also set up an activation at the upcoming VeeCon NFT-ticketed conference, set to happen live in Minnesota from May 19 through May 22. The NFT conference aims to bring together NFT enthusias...