Crypto.com adds FIFA World Cup in growing list of sports sponsorship deals: CoinDesk

Cryptocurrency exchange Crypto.com (CRO-USD) has partnered with FIFA World Cup to be an official sponsor at the most popular soccer tournament in 2022, the company told CoinDesk Tuesday. The total compensation for the deal was undisclosed, CoinDesk noted. In another attempt to increase brand awareness, Crypto.com (CRO-USD) will have its branding flashed throughout the tournament's Qatar venue, as well as within the stadium's broadcast view. "No sport brings the world together like football, and no sporting event brings the world together the way FIFA World Cup does,” Crypto.com Chief Marketing Officer Steven Kalifowitz told CoinDesk in a statement. “Only a few brands have the privilege to participate as official sponsors, and we jumped at the opportunity to be the first brand to represent the crypto industry in this historic month-long event,” he added. Meanwhile, Crypto.com (CRO-USD +3.2%) tokens are up slightly to 42 cents. The partnership came after the company's deal