In lieu to how Silicon Valley companies use data for their own financial gain, Alastair Mactaggart, has championed the movement for increased control of users on their data through the landmark California Consumer Privacy Act or CCPA. With recent developments the protection law would be effective from Jan.1, 2020, in Califonia, as America for a long time has not had any strong data protection law. The whole law is a conception of real estate developer turned privacy activist, Alastair Mactaggart, whom seems very keen about changing the way the Silicon Valley companies use users’ data for financial gain. Mactaggart has