Juventus integrates blockchain into football through tokenized voting platform

An Italian professional football club, Juventus has successfully integrated blockchain into football, one of the most loved sports in the world, football. The club allowed their fans to use the Socios.com platform to vote for their favorite new goal celebration song at their home arena. The voting marked the first-ever pool held in Socios.com, a tokenized fan-voting platform for sports. It also marked the first time real use of Juventus branded token coin $JUV. The pool allowed fans also to select the song of their choice that will always be played to boost their happiness. This happens when adored players