World-famous football clubs and superstars are making a grand entrance to the crypto world by issuing fan tokens and releasing unique NFT collections. The timing for this crossover couldn’t have been more perfect. The pandemic widened the gap between fans and sports clubs. It was challenging to develop activities to spur fan engagement on a digital platform. Even the football clubs were in a tough spot, albeit over 2.5 billion fans worldwide. To overcome these challenges and delight fans with new experiences, clubs began pursuing new ventures in the crypto space. Some of the wealthiest football clubs in the world, including Barcelona, AC Milan, Manchester City, and PSG, jumped on the crypto bandwagon and launched a limited supply of fan tokens through blockchain launchpads. Meanwhile, the superstars of these clubs went on to make record sales in the NFT landscape. Football World Is Fully Embracing the Crypto Paradigm With no platform enabling digital fans to interact with their favourite football club or player actively, they had only stayed spectators of the game for a long time. But crypto tokens and blockchain promises to change that forever. As crypto platforms remove entry barriers, any fan with the internet can participate in club-related activities. In 2021, NFTs were the most significant revelation that showed the world how communities could grow and mutually benefit everyone. To bring that same energy into the footbal...
