The leading cryptocurrency exchange, Crypto.com will become the official sponsor of the 2022 FIFA World Cup which is set to take place in November and December. In a Wednesday announcement, the football association said that crypto.com’s branding will be on display both inside and outside the tournament’s stadiums. The exchange will also offer opportunities for new and existing users to attend matches or win exclusive merchandise. “We are delighted to have a global brand like Crypto.com join us as a sponsor of the exciting and groundbreaking FIFA World Cup in Qatar, ultimately helping to grow our beautiful game on a global scale,” FIFA Chief Commercial Officer Kay Madati said in a statement. While crypto trading has been largely illegal in Qatar since the country’s central bank announced a ban in 2018 and the Qatar Financial Centre Regulatory Authority reaffirming it in 2020, Crypto.com is likely to reach a more international crowd given the popularity of football all over the world. https://t.co/vCNztATSCO is proud to be the first crypto trading platform sponsor of the FIFA World Cup Qatar 2022 🏆 See you in Qatar! @fifaworldcup #worldcuphttps://t.co/vYZjDA1BMZ pic.twitter.com/ppFfkEG6q2 — Crypto.com (@cryptocom) March 23, 2022 Crypto.com Betting Big on Sports Partnerships Crypto.com has made sports sponsorship deals an important part of its brand-building campaign. In November, the exchange inked a deal to rename the Los Ang...
