Gaming Monetization Will Continue To Evolve Like It Has For The Last 20 Years

The pandemic bolstered revenue for almost all video game publishers - such as Sony, Activision Blizzard, Electronic Arts, Ubisoft, Take-Two Interactive, Warner Bros. and Microsoft - to record levels.However, what goes up must come down.“Live services” have been lucrative for the video game industry, but the market has become crowded and there has been increased scrutiny from regulators and weary skepticism from gamers.Raising the price of full video games has been one option put forward by publishers to offset rising costs and sustain high revenue growth.Blockchain technology has the potential to unlock the next wave of gaming monetization.