As blockchain technology advances, more companies worldwide are seeking new ways to leverage it to project their brands further and increase their business revenue. Fan Tokens may be the next big thing in sports. Fan Tokens allow users to earn rewards through sports-related social media interactions such as posting on Twitter or interacting with Facebook pages of teams they love. As fans continue to look towards social media to get the latest news on their favorite players and teams, teams have begun using these platforms as an outlet to connect with their fanbase. Fan Tokens Are A Form Of Cryptocurrency For sports fans, the prospect of receiving rewards in return for owning fan tokens is enticing. While the crypto market is highly volatile, and investing in crypto assets has been considered a risky strategy, this innovation is becoming a part of modern culture. One major reason for this is that fan tokens allow sports fans to interact directly with their favorite teams, making them a part of an exclusive community. In simple terms, the more FTs a person owns, the greater their influence over the team and the greater their potential for earning rewards. The first sports team to introduce a fan token was Paris Saint-Germain, a French soccer club. The club currently holds over $440 million worth of fan tokens. In addition, the club may continue diluting its supply indefinitely. In less encouraging news, however, the NFL recently...
