Huobi Launches $100M Lunar New Year Campaign for Metaverse Development

Huobi Global, a leading cryptocurrency exchange with a strong presence in the Asian market has announced the official launch of its Lunar New Year campaign dubbed ‘Prime Fest: Tiger Year’. Based on the moon cycles, Lunar New Year is particularly celebrated in East Asia, influenced by the Chinese New Year and the Chinese Calendar. Starting today till Feburary 14, 2022, the campaign aims to support the development of metaverse technology which incorporates- augmented reality, virtual reality, 3D holographic avatars, video, and other means of upcoming technological innovations. To promote the campaign, the exchange is rolling out $100 million in prizes and rewards, including access to new metaverse token listings under Primelist, high-yielding asset management products under PrimeEarn, and special blind box draws under PrimeBox. Participants are also invited to register for DIDs or decentralized identifiers including personalized virtual identities in the metaverse where they will be eligible to win unique tiger-themed NFT avatars. Huobi’s DIDs provide an access point between Web2 and Web3 for an easy entry into the metaverse, including recording and verifying all information and activity on blockchains with security, ownership, and interoperability. Huobi’s NFT platform launched its own DIDs last year to give select users access to exclusive NFT releases, airdrops, and other special benefits. Commenting on the development, Huobi...