Leading Indian Entertainment Giants T-Series and Hungama Digital Entertainment to foray into the NFT & Metaverse Space in association with Hefty Entertainment

The global digital entertainment industry has shown phenomenal growth over the past few years raising the bar of entertainment creation and consumption like never before. Asia’s largest publisher and music label, T-Series has announced a partnership with one of the largest digital entertainment company in South Asia, Hungama Digital Media to enter into the world of Web3, NFTs and Metaverse. It intends to capture the likes of the growing landscape of the digital economy and virtual world. The collaboration between the industry leaders will cause a paradigm shift in Asia’s entertainment sector as they work towards becoming valuable pillars in the NFT-metaverse ecosystem. The partnership aligns with Hungama’s vision to curate a perfect union of tech innovation to entertain and engage users worldwide, alongside T-series, to redefine how digital content is created, owned, and explored. The Metaverse and NFT space have exploded recently with the latest marketing strategies among premier brands across various industrial sectors. The new wave driving across the cryptoverse has witnessed more renowned companies delve into the NFTs. With a crucial metaverse move launching exclusive NFT collections, T-series and Hungama Digital Media are poised to bridge the gap between the crypto world and digital entertainment. Leveraging Polygon Studios and their industry expertise, the leading NFT and gaming arm, Hefty Entertainment will ...