Crypto-Follow logo Crypto-Follow logo
Cryptoknowmics 2022-02-08 12:00:21

Binance Partners with YG Entertainment on Kpop NFTs

Binance, the world’s leading cryptocurrency exchange has announced a strategic partnership with YG Entertainment Inc, the leading K-pop talent management company to collaborate on ‘eco-friendly’ NFT projects. Under the partnership, Binance will provide the technology infrastructure, while YG will provide the creative content. In addition to NFTs, the two companies also plan to expand into the metaverse while creating Binance Smart Chain-based games. YG Entertainment is the management company behind K-pop stars such as BLACKPINK, BIGBANG, WINNER, iKON, AKMU and Treasure. The deal has opened the way for Binance to develop digital assets based on the intellectual property (IP) associated with these artists. “As a Kpop leader, we plan to steadily build an innovative and eco-friendly NFT ecosystem. Collaboration with Binance has provided an opportunity for YG to secure royalties and business opportunities for rare and valuable content. We also hope that it could further strengthen the bond between fans and artists,” YG CEO Hwang Bo-kyung said in the announcement release. Binance NFT is a multichain platform that uses the Proof of Staked Authority network, a consensus agreement protocol that’s more eco-friendly and energy-efficient than Bitcoin. In fact, creating NFTs in an ‘eco-friendly way’ was one of the primary concerns regarding the partnership.The post Binance Partners with YG Entertainment on Kpop NFTs appeared first on Cryptoknowmics-Crypto News and Media Platform.

#
Read the Disclaimer : All content provided herein our website, hyperlinked sites, associated applications, forums, blogs, social media accounts and other platforms (“Site”) is for your general information only, procured from third party sources. We make no warranties of any kind in relation to our content, including but not limited to accuracy and updatedness. No part of the content that we provide constitutes financial advice, legal advice or any other form of advice meant for your specific reliance for any purpose. Any use or reliance on our content is solely at your own risk and discretion. You should conduct your own research, review, analyse and verify our content before relying on them. Trading is a highly risky activity that can lead to major losses, please therefore consult your financial advisor before making any decision. No content on our Site is meant to be a solicitation or offer