The Sandbox Partners with Ubisoft to Bring Rabbids to Its Metaverse

Metaverse platform The Sandbox has partnered with gaming giant Ubisoft to ‘introduce Ubisoft game IP elements to The Sandbox gaming metaverse.’ The partnership between the two companies sees the introduction of Ubisoft’s iconic Rabbids mascot within the Sandbox game where users will be able to create content and unique experiences using the characters from the video game. In addition, Ubisoft will also establish its own LAND ‘entertainment destination’ featuring an array of interactive experiences for metaverse residents. Featuring voxel-stylized characters and items, players and creators can merge their own original experiences using the platform’s free ‘VoxEdit’ and Game Maker creation tools. “We’re excited to bring the Rabbids to The Sandbox community and to empower players to create their own original experiences incorporating elements of our gaming IP. We can’t wait to see how they make the Rabbids’ world their own,” said Guillaume Mammi, Ubisoft’s Senior Manager of New Business and Partnerships. In December 2021, Ubisoft became the first big gaming company to introduce NFTs to a video game. The company then launched Quartz, an NFT platform that lets people buy and sell unique digital items, however resulted in backlash from gamers who feared that the inclusion of NFTs could ruin Ubisoft’s games. The recent partnership with The Sandbox marks Ubisoft’s first foray into the metaverse realm.The post The Sandbox Partners with...