Cookie3: The Google Analytics of the Metaverse and Web3

The lifeblood of any business is marketing and advertising is a key component of this process. To have your business, product or service known and on the lips of a lot of people, you have to dedicate time to carry out some form of advertising. Advertising is just one aspect of marketing — which is the overall approach of talking to potential customers about your brand. Advertising helps you achieve your marketing goals faster as it is usually a paid form of messaging which gets your business in the eyes of more people and a lot faster. While advertising can be a short-term special promotion or an ongoing process, you’re only required to pay to accelerate the process. An example of an advertising service is Google Analytics. This is a web analytics service that is offered by Google. Google Analytics is a tool that helps its users track and report website traffic, and it is a platform inside the suite of Google Marketing platforms. The Google Analytics tool lets you measure your advertising ROI as well as track your video, Flash, and other social networking sites and applications. As the world pushes towards Web3 products and services, there is a case to have an advertising service for Web3 businesses. Currently, the Web2 digital advertising market is worth $400 billion and the Web3 marketing market is worth only $166 million. The blockchain marketing industry’s average yearly growth is at 71.4% while marketing executives who ar...