The foray of crypto players into the sports space has been obvious and quite fast-paced. It is no surprise that crypto seems to have found a natural home in this arena given it is a fan-driven space. That has been behind the success of many fan tokens in the past months. Fan Token is a token created by crypto firm Socios.com which has been favorably received by both sports and crypto fans around the world. This time around, Socios.com has taken this one step further with a new partnership. The company recently announced that it was partnering with football star Lionel Messi. This new partnership has opened up new horizons for crypto and sports fans and what they can do with these tokens. Building The Future Of Crypto In a recent announcement posted to its website, Socios.com officially welcomed Lionel Messi aboard the ship. The footballer is taking part in a campaign as a brand ambassador with the slogan “Be more”. This aligns with what Socios.com states as its agenda going forward. It explains that with the new partnership, they hope “to build a more inclusive, exciting and rewarding future for fans across the world.” Related Reading | Data Shows Bitcoin Investors Afraid To Take Risk As Leverage Remains Low Lionel Messi who is a brand in himself is no doubt an excellent addition to the Socios.com brand. With multiple world records to his name, the footballer is loved by millions of adoring fans all over the world. It is ...