McLaren Automotive Enters the Metaverse, Unveils New Web3 Platform

British luxury car manufacturer McLaren has announced the launch of McLaren Special Operations (MSO) LAB, the first chapter of the brand’s official entry into the metaverse and web3 space. MSO LAB will be also home to exclusive, limited-edition McLaren NFTs, with the first limited edition drop to launch “soon.” McLaren’s Drive Into the Metaverse According to an official announcement, McLaren Automotive is taking the first steps into the metaverse with the launch of MSO LAB, a Web3 platform created to “explore the future of performance.” From its inception, McLaren has existed to push boundaries. Now, McLaren Automotive is taking the first steps into the metaverse with the launch of MSO LAB: a Web3 platform created to explore the future of performance. pic.twitter.com/evdfCpod08 — McLaren Automotive (@McLarenAuto) April 28, 2022 The platform will act like a hub for like-minded members to come together in a digital community in addition to exclusive perks and rewards such as a members-only access to channels, a virtual tour at the MSO LAB technology center, and invitation to special events with MSO LAB teams. “We have created a new way to interact with customers and fans in the Web3 universe. McLaren Special Operations is McLaren Automotive’s in-house bespoke division so it is entirely fitting that MSO LAB will be our home where we collaborate in the metaverse and push the limits of possibility and design unencumbered by physica...